Our Story

Hello and welcome to Amethyst Aura✨

Amethyst Aura began initially as my hobby in January 2025. I'd always been a wearer and lover of crystal bracelets but I struggled to find pretty, feminine ones that matched the energy I wanted to achieve - so I decided to start making my own!

I spent hours coming up with new creations, pairing crystals that complimented each other and researching the best quality products and loved being able to get creative! As my collection of bracelets got bigger, I started creating bracelets for friends and family to wear and from then word of mouth grew and I was asked if I could create custom orders for people to gift.

In May 2025, 5 months after setting out to make a few pretty bracelets for myself, Amethyst Aura was born! Being able to create products that help to inspire, uplift and motivate others every single day is something I absolutely love and I'm so grateful to everyone that has supported me on this journey so far!

I hope you love browsing my range of bracelets and if pretty bracelet and uplifting daily content is something you love to see - feel free to head over and follow me on Instagram @amethyst.aura.co

Natalie x